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Telehealth for direct-to-consumer care

Getting started

Direct-to-consumer telehealth quickly connects you to patients who need care.

What is direct-to-consumer telehealth?

Patients can initiate a telehealth visit by making an appointment, sending a message, going to a webpage or portal, or calling a phone number. They are quickly connected with an available provider to address their specific health needs, such as primary care or behavioral health care. Direct-to-consumer (DTC) telehealth may improve access to care.

What types of services can be provided using direct-to-consumer telehealth?

There are two primary types of telehealth: synchronous and asynchronous. Each can be used for DTC telehealth services.

Synchronous telehealth is a real-time, virtual way for patients to meet with providers. This type of DTC telehealth is helpful for patients who are geographically distant from their providers and require time-sensitive communication. These patients may benefit from a synchronous telehealth appointment. Providers and patients communicate directly through video or audio, often resulting in a diagnosis, treatment plan, or prescription.

Asynchronous telehealth involves patients and providers exchanging critical patient information without interacting in real-time.

What are the benefits of direct-to-consumer telehealth?

DTC telehealth can provide value to both patients and providers. Benefits include:

  • Providers can serve patients without geographic limitations.
  • Asynchronous communications allow providers to review and respond at their own pace.
  • Patients can receive care without needing physical travel.
  • Patients in remote or underserved areas can consult with specialists they might not have had access to previously.
  • Immediate consultations mean patients don't have to wait for appointments.

What conditions can be treated using direct-to-consumer telehealth?

Providers can offer convenient and timely care for a range of health care needs by using DTC telehealth:

  • Primary care. A range of primary care services can be provided using DTC telehealth, such as behavioral health screenings, chronic condition management, and medication adjustments.
  • Acute care. Types of acute care services that can be provided using DTC telehealth include treatment of minor illnesses or allergic reactions.

More information:

Getting started — Health Resources and Services Administration

Telehealth program development toolkit (PDF) — California Telehealth Resource Center

Technology Toolkits — National Technology Telehealth Resource Center